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Subscription Boxes are one of the best businesses you could ever wish to start. They allow you to offer a unique set of products to your customers, that can reflect your passions and provide you with income every single month.

Setting up a subscription box business isn’t a simple task by any means, but it can be one of the most fulfilling and profitable business models out there. Anyone can start a subscription box, so have a read through my entire guide and get yours started today.

Start today!

How To Start A Subscription Box Business: Table of Contents

Coming Up With An Idea

  • Picking A Niche
  • Competitor Research
  • Picking Products

Coming Up With A Brand Name
Pricing Your Subscription Box

Creating Custom Packaging

  • Corrugated Boxes & Logo Ink Stamp
  • Corrugated Boxes & Stickers
  • Custom Printed Boxes

Taking Sample Box Photos

Creating Your Subscription Box Website

  • Shopify
  • Cratejoy
  • Subbly

Marketing Your Subscription Box

  • Social Media
  • Influencer Marketing
  • Paid Advertising
  • Search Engine Optimisation
  • Physical Advertising

Phase 1: Coming up with an idea

Coming Up With An Idea

This is possibly the hardest task when starting a subscription box business. Coming up with a great idea, that customers will be willing to pay for every single month is essential. Many ideas have already been done and there are a lot of markets that are already saturated in the subscription box industry e.g. coffee subscriptions, make up subscriptions etc. When coming up with an idea, try to think of items that are either essentials (that people need every month) or items that customers can collect over a period of time.

The key to coming up with a great idea is to solve a problem. For example, Dollar Shave Club solves the problem of men having to purchase new razors every month. However, you don’t always have to solve a direct problem like this. If we take Candy Club for example, they do not solve any direct problem for their customers but they do play on customer excitement and offer products that aren’t readily available in a single location. This is a great way to build customer anticipation for your subscription box.

  1. Picking A Niche

In order to have a successful subscription box business you need to target a specific niche. A niche can be defined as products that appeal to a specialised set of people. In the current market, it is easiest to pick a sub-niche for your box. A sub-niche is a niche within a broader niche. Let’s take the Protein niche for example, Protein can have various sub-niches, such as vegan protein, muscle building protein and so on. Spend some time brainstorming different niches and then drill down within that niche to come up with as many sub-niches as you can.

If you are struggling to come up with a niche for your subscription box, check out Cratejoy’s blog post providing 50 subscription box ideas. Also have a read of this Small Biz Trends blog for some niche inspiration.

If you think you have come up with a great idea for your subscription box, think again. There is a lot more to coming up with your subscription box model than simply picking your niche. Once you have decided on your niche, you then need to determine the amount of competitors you will have within that niche and if you can find cheap and attainable products to include in your box.

You can start a subscription box around any product or niche, so don’t be afraid that your product is too weird or wacky!

  1. Competitor Research

Now that you have decided on your niche, it is time to start looking at competitor boxes. I don’t want to burst anyone’s bubble, but there is no point in starting a subscription box when there are already 10 boxes out there offering the same products.

The first thing to do, is head over to Google and type your niche in, this way you can see what the market is already offering.

Google Search Vegan Protein Subscription Box

If we take the vegan protein example mentioned earlier, from researching on Google I have found 3 boxes coming up on the first page.

This suggests to me, that starting a vegan protein box may be a difficult market to break into. You want to aim for 2 – 3 competitors maximum as this will make it easier to gain attention when you are first starting your box. This is not to say you cannot start a box in any niche you wish, it simply makes it more difficult to gain a portion of the market when there are so many options available to customers. Unless you are offering something that is extremely unique or very under priced compared to your competitors, your box may end up failing.

Another factor to take into account when studying your competitors is to look at the prices they are offering. One way to gain traction with customers as a new subscription box, is to undercut the opposition. By offering a cheaper alternative, you may be able to convert customers from other boxes into signing up for your box.

From researching the vegan subscription boxes, I can see that the average price is $24 – 29. This means, I could potentially break into this market by offering a box in the $17 – 21 range. Once you have studied your competitors prices and determined how much you could potentially undercut them by, you can continue onto our next step, finding products.

  1. Picking Products

The final step in determining if you have a great subscription box idea is finding suitable products to add to your box. Whatever type of box you are setting up, you have to ensure that there are reasonably priced products that you can purchase to add to your box and still make a profit on. If you can’t find products that can be bought in bulk or at cheap prices, then your box will never turn a profit and you will ultimately end up failing.

My favourite websites for doing product research are AliExpress and AliBaba. Both of these sites have a huge variety of products to choose from at extremely low prices. You can set up your subscription box by purchasing various products from these sites to add to your box, you just have to ensure that the total cost of these products isn’t going to cost more than you will charge your customer.

Imagine you wanted to start a watch subscription box, you would need to find some reasonably priced watches that could turn you a profit every month. If we head over to AliExpress and enter ‘Watches’ into the search bar

AliExpress Watch Search

AliExpress Watches

We can see some pricier watches are coming up, however if we filter the search by number of orders!

AliExpress Watches Filtered

We can see watches that are much cheaper appearing. This is the best way to find products for your subscription box. Filtering the search by number of orders allows you to see the type of demand these products are receiving from customers. Of course the higher the demand for the products, the more likely the customer will want to sign up for your subscription box.

In this instance, I would say that the product research has been successful. I have managed to source products that will cost me under $5 that I could charge a minimum of $20 per box for, if I were to set up a watch subscription. Keep scouring AliExpress and AliBaba to find suitable products for your box, if you cannot find any cheap items then head back to the drawing board and find a new niche.

You will also want to consider the amount of products that appear after a search. If you plan on running your subscription box for years to come, you will need to think of fresh ideas and find new products to include every month. This means, the larger variety of products you can find in your niche, the better.

Phase 2: Coming up with a brand name

Coming Up With A Brand Name

Coming up with a catchy brand name can be tricky. One key thing to remember when trying to pick a brand name, is that the name will stick with your business for the rest of its life so make sure it is something you are 100 percent happy with.

When picking a brand name for your subscription box, it is nice to use words such as ‘box’, ‘crate’, ‘chest’, ‘trunk’ and other variations of these words. These instantly signify to your customers that your brand is a subscription box. You don’t always have to make it so obvious if you do not wish to, however it just makes it more transparent to the customer.

Always start with a brainstorming process when picking a brand name, you don’t want to spend weeks trying to pick a name as this can become very tedious. Try and focus for 3 – 5 days on coming up with brand name ideas and then narrow them down to 3 – 4 that you like. A great way to start brainstorming ideas is to pick a word related to your niche and simply Google synonyms for this word.

For example, if you want to start a make-up subscription box, Google ‘make-up synonym’

Make Up Synonym

Plenty of alternative words will come up, in this case ‘cosmetics’, ‘war paint’,’ rouge’ and so on. You can then pair these words with the buzz words mentioned earlier e.g. War Paint Crate. And boom, once you follow this process, plenty of catchy brand names will begin to develop in your mind.

Now you have narrowed your brand name ideas down to 3 – 4 of your favourites, you will then need to check which of these names are actually available. Head over to a domain registrar website such as GoDaddy and type in your brand names.

Searching A Branded Domain Name

You want to ensure that you secure the domain name for your brand name so that your website matches this name. Ideally, you want a .com brand name, as these are generally the most popular and trusted among customers. If the domain name for your brand name is taken, then continue to brainstorm or use one of your back up names.

Another key factor to take into consideration when choosing a brand name is Search Engine Optimisation (SEO). SEO determines how high up your website will show in a Search Engines rank such as Google. Of course you will want to show up on page one of Google in order to attract more customers, so you do not want to pick a brand name that is similar to one out there already.

Do a Google search of your chosen brand name and see if any companies with similar names come up.

Searching Your Brand Name For SEOIf the brand name you have chosen has websites appearing on Google with similar variations e.g. ‘THE’ War Paint Crate, then I would suggest not choosing this name. This is because you want your brand name to stand out on Google and be unique so that your customer can identify it easily. However, if there aren’t any closely related names appearing on Google, then happy days! You have found your brand name. Now head back to GoDaddy and purchase it before somebody else does.

You will also want to register your brand name for various social media accounts such as Instagram, Twitter, Snapchat and so on. This will help when you begin marketing your subscription box. Don’t worry too much if your brand name is taken on one of these social media sites, you can always add ‘official’, ‘tm’ or ‘social’ to the end of your handle and continue to use this account.

If you are struggling to come up with a brand name, try the Shopify name generator. You can type in various words related to your niche and it will come up with name ideas that have domain names readily available.

Phase 3: Pricing your Subscription Box

Pricing Your Subscription Box

Pricing your subscription box is one the most the crucial moments in setting up a subscription box business. This step can determine how successful your subscription box will be. Of course, with any business you want to bring in as much profit as possible.

You firstly need to consider the cost price of the products you will include in your box. You generally want to stick to the same budget every month for the products you add to your boxes. Of course, it all depends on your niche. You want to make an overall profit of at least $10 – $15 on every box so by keeping your product prices consistent you can ensure this profit margin doesn’t sway too much.

Logo Stamp For Subscription BoxNext, you need to think about packaging prices. You can easily create custom packaging (which we will cover later) for around $1 per box. If you purchase a stamp with your logo on and simply print this onto corrugated boxes this won’t cost you more than a dollar. This is a great way to save on overheads when starting out. You can also purchase some cheap mailer bags from Amazon or Ebay and use these to ship the boxes. If you want custom printed packaging, it will cost you significantly more. Custom box’s range from $2 – $15 dollars, however to get them at a cheaper price you need to order 1000 – 2000 boxes (something you may not require when first starting your subscription box).

In addition to this, you will also need to take shipping into account. Depending on the weight of your box, shipping prices will vary. However, if you are sending relatively light/regular items shipping will cost around $4 – $5 dollars. You also need to consider if you want to ship internationally. To avoid complications when you are first setting up your business, I would steer clear of international shipping. This is something that can be added when you scale the business.

The cost of your subscription box website will need to be accounted for also. Generally, e-commerce platforms such as Shopify and Cratejoy cost between $29 – $39 per month. I personally don’t account for this when pricing my subscription boxes. Think of it this way, if you are making $15 profit per box, you need to sell two boxes a month to cover the cost of the site. The price of your e-commerce platform shouldn’t effect the price of your subscription box directly, you simply need to take into account how many boxes you need to sell in order to break even.

Let us take the watch subscription box example again. If the average cost of a watch included in the box every month is $5, the packaging costs me $2 and the shipping costs me $4, that is a grand total of $11. Therefore, I would charge around $25 dollars for my subscription box every month (in order to make $14 profit).

Subscription Box Shipping Calculator

Products +

Packaging +

Shipping =

TOTAL

Phase 4: Creating Custom Packaging & Sample Subscription Boxes

Creating Custom Subscription Box Packaging

Now you have finalised your pricing structure, you want to start putting together some sample boxes and create your packaging. It is best to have the packaging ready and get some great images of sample boxes to add to your website.

There a few options available in order to create custom packaging.

  1. Corrugated Boxes & Logo Ink Stamp

You can purchase an ink stamp with your logo for around $40. This is the best option when starting out as ink stamps are very durable and can be used over and over. You only need to make a one time investment and you can get your logo on your boxes with ease. You can add your logo to some plain, corrugated boxes (of which you can choose in various different colours to suit your niche). The only down side to this is, as your customer base grows it will become very time consuming stamping 100 – 200 boxes every month.

Cheap Subscription Box Packaging

  1. Corrugated Boxes & Stickers/ Washi tape

The next option you can utilise in order to create customer packaging is to buy a batch of stickers with your logo on. You can purchase a bulk amount of stickers at really cheap prices on sites like Moo. You can also purchase some cool sticker packs that suit your niche from AliExpress to add to the corner of your boxes. This way, you can add your logo sticker and perhaps another sticker that matches the theme for the subscription box for that particular month. Washi tape is another option, you can purchase pre-printed washi tape from Etsy and add this to your boxes.

  1. Custom Printed Boxes

Custom printed boxes come at a price, but as your business grows it is definitely something you will want to consider. The best sites I have found to use in order to create custom printed packaging are Packwire, Boxup and Packhelp. All of these sites offer very competitive prices and you don’t need to waste time waiting for a quote. The only downside, is that in order to get boxes for $1 – 2 dollars you need to order at least 250 boxes. I would wait until your subscriber number grows before investing such a large amount of boxes.

You can purchase plain coloured boxes from website such as Papermart and Postpack. This allows you to pick a colour suited to your niche and customise accordingly. Try different packaging ideas, layouts and colours.

Coloured Subscription Box Packaging

You will also need to think about the inside of your packaging. I always suggest adding a ‘thank you’ sticker to the inside a subscription box in order to build up customer relationships. You can also add ripped up tissue paper that you can purchase from Amazon and even get your own custom printed tissue paper from websites such as NoIssue, to wrap around your products. Perhaps even consider getting some business cards printed with your logo and handwriting a thank you message to your customers. This adds the personal touch to your box and will encourage customers to keep their subscription running. Once you have decided on your packaging, you can then begin to take some great photographs of prototype boxes to add to your website and for marketing purposes.

Phase 5: Taking Sample Box Photo’s

When you take photos of your sample boxes, you must remember not to neglect the inside of the box. The unboxing experience is one of the most anticipated moments for any subscription box customer, so you have to ensure you get this across to your customers through beautiful images.

Subscription Box Packaging Inside

It is quite simple to create amazing product images for your subscription boxes. Simply take some pictures with a high quality smart phone (for the image below I used a Samsung S8) and crop the backgrounds out. You can get image backgrounds cropped out on Fiverr for only $5, so don’t panic if you have zero Photoshop experience. Order a few sample products and present them nicely within your box to get some great photo captures. Once you have had the backgrounds cropped out, you can simply add some cool backgrounds to your images using Photoshop or free photo editing software such as GIMP.

You should also take some pictures of people using/ wearing the products within the box. Ask friends and family to help you out. Get some pictures of them with your subscription box products and add some nice filters in order to add these to your website.

Also check out Cratejoys guide to taking beautiful subscription box photos.

Phase 6: Creating Your Subscription Box Website

Now the real fun begins! Don’t let this task become too daunting, in the modern day you don’t need any technical knowledge in order to set up a beautiful website for your subscription box. With easy to use drag and drop platforms, you can have your website up and running within a few hours. My three favourite e-commerce platforms to use in order to set up a subscription box are Shopify, Cratejoy and Subbly. Below I have outlined the pros and cons of all of these platforms.

  1. Shopify


Shopify is an all in one e-commerce platform. It allows you to create an e-commerce website within minutes. You can use their free templates in order to create your site or you can purchase a premium theme if you are looking for something a bit more unique. Everything on Shopify can be customised such as the website logo, fonts, colours, images and much more.

Shopify starts at $29 dollars which is a reasonable price considering they provide website hosting and payment gateways in order for your customers to check out. You can also connect a custom domain to your Shopify store so that you have a branded website name. As Shopify isn’t specifically for subscription boxes, you will need to add an application to your Shopify store that can charge customers recurring payments. The downside to this, is that these applications are not free. The Bold recurring payments app and the ReCharge recurring payments applications are both $19.99 a month, so this adds an extra cost to your outgoings every month.

Shopify Pricing Plans

However, Shopify does have a plethora of other free applications that can help market your subscription box and drive sales. The Shopify app store allows you to sell through social sites such as Instagram and Facebook, offer your customers loyalty points, add email optins for your site, create coupons and hundreds of other functionality. This is the main pro of choosing Shopify as your subscription box website provider.Shopify also has it’s own analytics so you can see how much traffic your site is getting, what are you most prominent traffic sources, customers that have abandoned their cart and much more.

Shopify Pros

  • Shopify App Market offers a vast amount of functionality that you can add to your website.
  • Easy to use drag and drop website builder
  • Hundreds of themes to choose from
  • Allows you to add a custom domain
  • Offers various payment gateways to customers e.g. Paypal, Stripe and Google Pay.
  • There is a huge amount of online tutorials for Shopify making it easier to learn

Shopify Cons

  • Shopify isn’t a dedicated subscription box builder, meaning you have to install paid apps that allow you to charge your customers on a recurring basis
  • You are solely responsible for driving traffic to your website and promoting your subscription box

  1. Cratejoy

Cratejoy is possibly the biggest online marketplace for subscription boxes. They sell hundreds of subscription boxes, all in one centralised location, for various different niches. You can build a site using Cratejoy with their easy to install templates and simple drag and drop builder. Cratejoy also offer automatic recurring paymentss, so no need to install third party apps here.

Cratejoy is a little more expensive at $39 dollars a month, however this is because they list your box within their marketplace. This means you have the chance of being found by Cratejoys’ 150k + monthly visitors. This is an excellent perk of starting your subscription box with Cratejoy, having a helping hand finding you customers will really aid in jump starting your box.

Cratejoy Pricing Plans

Cratejoy also charge a fee for each transaction you make (1.25% + $0.10). Therefore, once your box starts to grow you may want to move it to a new platform in order to receive more of the profits. Another bonus that Cratejoy offers, is the ability for you to set up a referral program for your subscription box. This allows you to offer incentives to your customers for referring people to your box, at no extra charge.

Cratejoy Pros

  • Cratejoy market place listing, giving you access to 150k + monthly visitors
  • Built in recurring payments
  • Ability to create a customer referral program
  • Easy drag and drop builder

Cratejoy Cons

  • Slightly more expensive at $39 per month
  • Transaction fees charged (1.25% + $0.10 per transaction)
  • Only offers a limited amount of website themes to choose from
  1. Subbly


Subbly is a standalone e-commerce platform, dedicated to setting up subscription boxes. It offers some really cool features such as being able to set up bi-weekly, monthly, quarterly and bi-annually billing for your customers.

Subbly also allows you to set up a referral program so that customers can receive perks for referring their friends and family. Subbly is the same monthly price as Shopify at $29 dollars, however they offer built in recurring payments.

Subbly Pricing Plans

Although Subbly has a limited number of theme options to choose from for your website, they offer excellent support for any issues you may have with the site. Subbly also has a built in drag and drop builder that is really simple to use. One excellent feature Subbly offers, is the ability to translate your website into different languages. This gives you the option to sell to a wider audience overseas when you are ready to expand your subscription box business.

In addition to this, Subbly has a built in tax calculator, so you can monitor how much tax you have to pay on each sale you make. Another excellent feature Subbly provides, is the power to create customer surveys at the checkout. This way, you can find out what products your customers might like in their next subscription box.

Subbly’s founder and CEO Stephan Pretty has his own Facebook group in which he gives subscription box entrepreneurs advice and guidance on setting up their box, this comes in really handy when you get stuck and hit blockers.

Subbly Pros

  • Bi-weekly, Monthly, Quarterly and Bi-Annually customer billing
  • Ability to translate your website
  • Ability to create a customer referral program
  • Power to create customer surveys to gather data about products customers would like to receive
  • Own Facebook group with a thriving community that will support you on your subscription box journey

Subbly Cons

  • A limited number of website themes
  • You are responsible for find customers and driving traffic
  • A limited number of apps to add to your website

Whatever platform you decide on, all three have excellent functionality that can help you grow your subscription box business. Check out my YouTube videos for more information about how to set up a subscription box business with all three of these platforms.

Phase 7: Marketing your Subscription Box

Marketing Your Subscription Box

Your website is up and running, how exciting! You are now ready to start making sales and accepting orders. Just one small problem, where do you find customers?

There are a number of different ways that you can start generating traffic to your website in order to start getting subscribers to your subscription box. I’ll be giving you an overview of the following:

  • Social Media
  • Influencer Marketing
  • Paid Advertising
  • Search Engine Optimization
  • Physical Advertising
  1. Social Media

In the modern day, social media is probably the easiest way to get started with advertising your business online. There are various different types of social media platforms, all of which serve a different purpose. You will most certainly want to utilise a select few and there are some that are more popular depending on the niche.

  • Facebook: Well start off with the most obvious and most popular website to grow your social media presence, Facebook. Facebook is by far the strongest and best place to get started with promoting your subscription box service. You can set up a page for your subscription box, whereby you can share images of your boxes, video ads, blog posts from your website, customer images and other types of content. Facebook offers hugely under-priced ads, so be sure to utilise these. By installing the Facebook pixel on your website, you can re-target customers who have visited your website from previous ad campaigns.

Subscription Box FaceBook Page

  • Instagram: Next up, we have the social media giant Instagram. Instagram can be used to post user generated content. You can announce a contest on your Instagram page, using the power of hashtags. Ask your followers/ subscribers to post a picture of them with the most recent months subscription box and add a relevant hashtag to the picture or better yet tag your brand in the picture. Pick a winner from all of the subscribers who post and offer them one month free! This is a great way to build brand trust as others will see your subscription box being posted by real customers. You can also re-post the images uploaded by your customers to your own Instagram page and Instagram stories.

Subscription Box Instagram Page

  • Pinterest: My third favourite social media platform to market a subscription box is Pinterest. Use Pinterest to create boards that include images relevant to your niche. For example, if you are in the make up niche you can create boards for various make up techniques. Every now and then, post a picture of your subscription box among the other images to grow your brand awareness.
  • Snapchat: Snapchat is an excellent way to give customers an insight into behind the scenes activity. You can post sneak peaks of upcoming box packaging, pictures of actual boxes being packaged up, interviews with the founder of the subscription box (yourself) and other exclusive footage. This will increase customer excitement and give them a feeling of really being part of your subscription boxes community.
  1. Influencer Marketing

Influencer marketing is crucial within the subscription box industry. Influencers are people with a large online presence and following. They can review your subscription box and recommend it to their followers. These testimonials are worth there weight in gold, as having a real life person recommend your box goes further than any advert ever can. I have compiled a list of websites that you can send your subscription box to in order for it to be reviewed. Some of these sites even have their own listings, charging a small commission for generating sales for your box. This is a great way to get your first few subscribers for your box. These reviews can also include a link back to your website which will help boost your sites ranking within Google.

Influencer Websites:

Subscribary

Subscribary

 

Hello Subscription

My Subscription Addiction

Subscription Box Mom

The Curated Gentleman

Subscription Love

Girl Meets Box

All Subscription Boxes

Not only can websites prove fruitful for getting your box reviewed. There are also a handful of popular YouTubers who would be willing to create a video reviewing your subscription box. Of course, this will come at a cost. However, the increase in sales and subscribers is well worth the initial pay out.

Subscription Box YouTube reviewers

A Year Of Boxes

A Year Of Boxes YouTube Channel

Subscription Box Mom

Asheli Cox

The Pink Envelope

Georgia Sunshine

Seaweed Starfish

You can also consider using Instagram influencers in order to promote your subscription box.

Instagram Infuencers

Subscription Unbox

Subscription Box Girl

Instagram Influencers For Subscription Boxes

Subscription Box Ramblings

Subscription Box Society

  1. Paid Advertising

When it comes to paid advertising, you have to be very careful to set strict budgets. Paid advertising allows you to reach a larger audience, by having your website show up in the top ranking of search engines such as Google for a particular keyword. When first starting out, set yourself a paid advertising budget of $10 dollars a day and aim to spend around $100 – $200.

  • Google: Google is the most obvious paid advertising channel to start with. You can search different keywords related to your subscription box and gauge how competitive this search term is using the Google Keyword Planner. This will also give you a rough estimate of how much each click for your advert will cost you. You can easily have your advert showing up at the very top of Google if you find a low competition, high search volume keyword. For example, you could run an ad campaign for the keyword ‘Best Subscription Box For Vegans’. These ‘long tail’ key words make it easier for your ad to show up at the top of Google.

Google Adwords for Subscription Boxes

  • Bing: Bing is the second biggest search engine in the world. Bing ads are extremely under priced, simply because of the market being dominated by Google. Because of the overuse of Google ads and tendency for companies to rely on Google ads, it is easier than ever to get your Bing ad to the top of the search listing. Bing ads are less saturated than Google ads so this could be a great alternative to paid advertising when marketing your subscription box.
  1. Search Engine Optimisation

Search Engine Optimisation is the process of posting content on your website that will help increase your ranking within search engines for specific keywords. The best way to increase your SEO is to start a blog on your website. By writing blog posts relevant to your subscription boxes niche, you can rank for these keywords within Google. This way, when a customer searches these particular keywords, they will be directed to your website via search engines. SEO is the perfect way to attract customers, as they will be searching for content related to your subscription box niche. You can either write these blog posts yourself or hire writers on Upwork and Fiverr to write blog posts for you. It is easiest to try and rank for ‘long tail’keywords. By this, I mean keywords that are 4 – 5 words long. An example of this could be ‘best vegan proteins for building muscle’(for a Vegan Protein subscription box).

  1. Physical Advertising

Finally, this brings us on to physical advertising. With the emergence of internet marketing, I think we often forget the power of physical marketing. An easy way to get your subscription box noticed and attract some customers, is to print off flyers for your subscription box and deliver them throughout your local town/ neighbourhood. You’d be surprised the number of people you may find that are interested in your subscription box and supporting a local business. You can also attempt to get a stand at a convention related to your subscription box niche, advertise in local shops, on the sides of cars and buses and so much more. Being creative with physical advertising is easy and very effective.

Physical Advertising

Another integral part of physical advertising, is word of mouth. Tell people about your subscription box, share it with family and friends. Get your friends to share it with their friends and so on. The more people that know about it the better. Set up a referral programme for your subscription box, this will give customers an incentive to drive more customers to your box! Don’t be afraid to spread the word and get your subscription box seen in front of as many people as possible. You can even try contacting local newspapers to see if they would be interested in running an article based around your subscription box. The possibilities really are endless when it comes to physical advertising (well almost).

Final Thoughts

The main step in setting up a subscription box is to take action! If you have thought about starting a subscription box business for a while, there is no better time to start than today. Never let lack of experience, time, money or whatever it may be stop you. It is better to start now and begin working towards your goal, than to continue dreaming and never achieve anything. The subscription box industry is still an emerging market and is growing rapidly. If you start now, by the time hundreds if not thousands of other huge companies start to offer subscription boxes your box will be in poll position and have a huge subscriber base behind it with just a few years of hard work. Start your subscription box today and don’t let anyone stop you from making your dream a reality.

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